Despite what some ‘branding experts’ at Perth’s branding firms and brand management companies will tell you, your logo isn’t your brand.

As brand developers, allow us to explain.

Your brand
Your brand isn’t one single thing. It’s the sum of everything your business is and stands for. It’s largely intangible – it’s what people think, feel and say about your business, which is influenced by everything from your advertising  and marketing  to the coffee you offer customers.

Your branding
Your branding is much more easily managed and defined. It’s the visual incarnation of your brand, which includes your logo, as well as everything else that has to be designed, from your stationery, marketing materials and website  to company livery and environments.