Search Engine Marketing is commonly known as sponsored links or PPC (Pay Per Click) marketing methods. Sponsored links are text ads that appear as part of Google's, Yahoo7, and MSN (Bing) search results and partner sites such as Hotfrog.com.au, YellowBook.com.au, Realestate.com.au and any site which allows sponsored advertising. 
 

Sponsored links have many advantages for advertisers and offer a far greater return on investment than other forms of advertising such as direct mail, the Yellow Pages, TV and newspapers.This is highly targeted marketing which gives you the ability to control your advertising like never before.

Benefits of Search Engine Marketing:

• Drive targeted visitors (traffic) to your websites
• Immediate traffic - get results in only a few days
 

Search Engine Marketing (SEM)
 

• Suitable for all budgets
• All PPC advertising clicks and activities are completely transparent and measurable
• Only target the keywords that are achieving your target ROI (sales, leads, sign ups...)
• Targeted keywords that you want to advertise for 
• Set monthly budgets
• Target your ads by location (e.g. Western Australia)
• Instant changes to ads and keyword selection
• Keyword tracking that demonstrates which keywords bring in the ROI
• Choose the time your ads show